I write a lot about Twitter and how it can be used for affiliate marketing or affiliate program management. As far as websites go, I think Twitter will only continue growing and becoming more important. Twitter is a communication tool—what about the bottom line though? The part of affiliate marketing where adding value and lead generation becomes conversion?
In addition to Ecommerce websites, a popular new venue for Ecommerce are mobiles, especially on the increasingly popular iPhone. The Amazon iPhone app allows you to shop at many stores from you iPhone- repeat, you can shop at stores from your telephone.
The iPhone is pretty amazing and just may change the way affiliate marketing evolves. With the Amazon app, you take a picture of a product, that picture gets sent to Amazon who then emails you with what they think you are looking at.
This is visual, specific product search. What ends up in that Amazon email and how does it get there? How can affiliate marketing get involved with this kind of technology? Imagine being able to suggest products, maybe over Twitter, to customers who submitted pictures of products they are interested in?
Amazon is currently working with close to 10,000 merchants and being part of their affiliate team will be even more important if their dedicated customers start shopping with the Amazon iPhone app. It puts Amazon in charge of the Ecommerce experience through iPhone. It means that Amazon is not a choice in itself but that Amazon is now the umbrella of choices for that particular item. The Amazon iPhone app will even remember your shopping history, make suggestions and allow you to buy them with 1 click.
The Amazon iPhone app is sure to not be the last app of its kind. Amazon has long been an Ecommerce leader and their connection to mobile Ecommerce only makes them stronger. Phones and apps will continue to evolve and create new channels for the mobile Ecommerce world, new opportunities for affiliate marketing, and new channels for lead generation.
It’s time to learn more about the Amazon iPhone app and all that it means.