How did you get into affiliate marketing?
It naturally and luckily fell on my lap. I have a digital research and ad operations background from unpaid internships and once I graduated from college, my recruiter asked, “What do you think about Affiliate Marketing?” The only course I connected it with was Licensing, and thought, I don’t know much about it, so sure! Since then my career has been on the up. I guess what you give, you get back
What was your biggest challenge getting into affiliate marketing?
As someone at the start of my career, it is all about trying to make contact with the right affiliates and build long-term relationships, which hopefully will lead to them working with me for years to come.
What are the main things merchants do that you wish they wouldn’t?
What jumps at me are campaigns changing overnight without the network being notified – i.e. re-skin in landing page, adjusted disclaimers, and downtime to say the least. Yes, IOs stipulate conditions and penalties, but you’d be surprised. It is my job here to stay on top of that kind of thing and I do my best for our affiliates but it’s a never ending and often thankless task.
What are the main things affiliates do that you wish they wouldn’t?
Flake. Keeping your word – com’on now, if you’re not going to drop on Wednesday, then don’t say you will. Reliability and accountability are what makes a great affiliate.
Where do you see growth in the affiliate field?
There is growth in motivation and meaning. Experienced affiliates aren’t just in it to make money anymore. They are finding what is important to them and making the most out of it. Time is money, but value is what counts at the end of the day.
What new ideas are advertisers coming up with to take advantage of new traffic sources?
Viral/Grassroot Marketing and Social Media.
What do you do that is green?
I recycle bottles, reuse plastic bags, have my daughter wear hand-me-downs, turn the faucet off while brushing, and air dry my clothes.
What is one thing about you that not many people know?
I have a beautiful little girl named Justine.
What is on your iPod?
There are a bunch of songs by William Fitzsimmons in my March playlist.
What’s your favorite book?
Siddhartha by Hermann Hesse and Death of a Salesman by Arthur Miller.
What are your contact details (email, company, blog, facebook, myspace, forums etc) ?
Who would recommend you and why?
Dale! Network – Gaston Balbi is one of the best to work with. He is down to earth, humorous, and always accessible.
UptickAds LLC–Andrew Jones of Uptick Ads llc and I have worked together for over a year now and he has continuously taught me about the business. Natty Light is loving, chill, and witty.