India Affiliate Marketing with Anurag Gupta of DGM India
Tell me about your India Affiliate Marketing company?
DGM India was set up in 2007. In just over 2 years, we have become the largest online performance marketing company in India with more than 500 Million Impressions and 200,000 actions being delivered every month through our Affiliate Network. We are also credited with achieving profitability in a nascent small market within 7 months of launching DGM in India.
DGM India today is considered as experts in customer acquisition & ROI based online marketing using all online channels of customer acquisition like Affiliate Marketing, Search Marketing & Online Display Advertising.
How did you get into Indian affiliate marketing?
We were the first Affiliate Marketing Company set up in India, prior to our setting up DGM India operations, there were no credible networks specializing in the Indian Region. We realized that there is a need for Affiliate Marketing services in the India and approached DGM who are pioneers in the Affiliate Marketing space to set up their business in India.
What was your biggest challenge getting into Indian affiliate marketing?
Since we were the first in this space here, Advertisers did not understand what affiliate marketing is and how it can help them with cost effective customer acquisitions. It was a tough task convincing them to use Affiliate Marketing.
Also, Agencies even today in India have very scant understanding of Affiliate Marketing which makes our life more difficult.
What are the main things merchants do that you wish they wouldn’t?
Some Advertisers & almost all Agencies in India still look at Affiliate Marketing like any other online Marketing Channel – I.e. they what to use us for a specific campaign with a budgetary limit. We would ideally like to be considered as a sales channel to be used on a sustained basis.
We would also like to see more international Merchants looking at getting traffic / ROI from the Indian Region using our network.
What are the main things affiliates do that you wish they wouldn’t?
Some Affiliates in India are still not working hard on optimizing the yields from our campaign. They are not building using intelligence from user behavior to schedule campaigns.
Also, we think that there are not enough international affiliates who are operating in the Indian space.
Where do you see growth in the affiliate field?
Since AM is very new in India, we see growth all across. Sectors we see growing faster are:
• Finance – Banking & insurance
• Consumer Electronics
What new ideas are advertisers coming up with to take advantage of new traffic sources?
Sadly, not enough new ideas coming in from the Indian Advertisers…
However, there are many international advertisers who are targeting Indian audiences. Affiliate becomes the best launch pad for their campaigns – both for awareness building and from a customer acquisition point of view. Additionally, these advertisers bring a lot of learning and ideas from the evolved markets that they operate in, and this really helps the affiliate program.
What do you do to improve the world?
I like to help people around me realize their potential. If people are able to realize their true potential, the world will be a happier place.
What is on your iPod?
Music of 60s & 70s.. Rock, Blues, Country…
What’s your favorite book?
To Kill a Mocking Bird
The Old Man & the Sea
Tuesdays with Morrie
What are your contact details (email, company, blog, Facebook, MySpace, forums etc) ?
E: anurag1@(no spam> gmail.com take out the (no spam>
C: Anurag.gupta(nospam>@dgm-india.com take out the (no spam>
What events do you go to?
We are members of IAMAI – Internet & Mobile Association of India (www.iamai.in) and I go to most of their events)
India Affiliate Marketing with Anurag Gupta of DGM India – Thank you