Equifax Social Influencer

Equifax Social Influencer pairs StrongMail’s viral social media marketing technology with Equifax’s data resources and expertise to create highly targeted referral programs.

“We know how businesses can use data to identify and motivate their best customers to become brand advocates,” said Michael Hall, Senior Vice President and GM of Equifax Direct Marketing Services. “StrongMail’s Influencer tool offers the best direct social marketing tool we have seen “By combining StrongMail’s social media marketing technology with Equifax’s extensive customer information solutions, we are able to offer Equifax and StrongMail clients a truly unique and compelling marketing application for helping leverage a marketer’s retention efforts and expand them to highly valuable acquisition programs.”

What does this add up to? Strongmail Systems have a great email delivery platform, Strongmail recently bought PopularMedia an social media monitoring and tracking tool, Equifax have highly segmented data. This give you access to connect with the targeted audience you want and find the influencers you need to engage in conversation.