Social Media Monitoring Conference
Our Social Times, the social media events company, has announced an impressive list of speakers and panellists for its flagship event, Monitoring Social Media 09 (MSM09), which is taking place in London on 17th November. Founder, Luke Brynley-Jones, talks here about the inspiration for the event and what it aims to achieve.
With the phenomenal growth of social networks, blogging, micro blogging, video & photo-sharing, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, track trends, engage with consumers and monitor the effects of their interventions is a highly competitive and fast-moving industry with new services launching almost weekly.
The aim of MSM09 is to bring global social media monitoring experts and suppliers together with PR & marketing professionals and leading brands to discuss the issues that concern all of them: data access and quality, sentiment analysis, how to identify influencers, free versus paid-for solutions, real-time monitoring and intervention tracking.
When we began planning this event and talking to suppliers, the many variations and differences between the services became clear. Some offer automated sentiment (or mood) detection – to allow for greater volumes of data, while others focus on human intervention – to ensure the highest quality of data. Some stress the importance of tracking “interventions” all the way into your CRM system in an effort to gauge ROI, while others highlight that their tools are primarily “strategic” and should be used to identify broad trends, rather than impact directly on the bottom line. Equally, some services aim to identify the top “influencers” in your industry and help you connect with them, while others look to shield your reputation from miscreants and imposters.
There are literally hundreds of different features and uses, each with their own positives and negatives, with arguments often equally weighted for each. At MSM09 we aim to get under the bonnet and establish which services are worth using, and which aren’t.
We’ve put a lot of effort into bringing the finest minds in the industry together for this event. We have top digital PR and marketing thinkers, in the form of Alan Moore (SMLXL), Neville Hobson(The Hobson & Holtz Report) and Antony Mayfield (iCrossing), plus a selection of the world’s leading social media monitoring experts, including Brad Little (Nielson Buzzmetrics), Giles Palmer (Brandwatch), Mark Rogers (Market Sentinel) and Nick Koudas (Sysomos). We have the best creative thinkers from leading agencies, includingMarshall Manson (Edelman), Amelia Torode (VCCP), David Cushman (Brando Social), Matt Atkinson (EHS Brann) and Robin Grant (We Are Social).
It’s going to be an excellent event – and we’ll also be making a while bunch of case studies and documents available for download after the conference.
Tickets for MSM09 are on sale now (early bird rate) at www.monitoring-social-media.com