Social Studio by StrongMail

Social Studio is a suite of tools to enable digital marketers to create manage and monitor social media campaigns. What business problem is it resolving? By providing campaign creating, management and monitoring StrongMail want to empower digital marketers to provide clear ROI numbers for work.

Marketers finally have access to the metrics that they need to evaluate the performance of their social media efforts. Whether they are launching viral referral campaigns or making content sharable, everything can be measured and tracked back to the business’ bottom line. 2010 will be the year of accountability for social media marketing.”  Ryan Deutsch, vice president of emerging media at StrongMail.

“Social Studio™, a centralized campaign management application that is now being made available to professional social media marketers. Available for a limited time as a 60-day free trial, StrongMail Social Studio is a first of its kind suite of products that enables marketers to engage their brand influencers in social channels with detailed performance measurement and analytics.”

“Social Studio Components
StrongMail Social Studio consists of the following solutions that are driving measurable results for organizations across a variety of vertical industries.

• StrongMail Influencer™ – Acquire new customers by launching viral marketing campaigns that leverage your biggest brand advocates to spread the word about your brand or offer. Get detailed reports on sharing behavior and conversions, and build loyalty segments for future re-marketing efforts.
• Social Notes® – Enable website visitors and email subscribers to share branded content across the top social networks, blogs and email. View the most popular content and social sharing channels alongside usage activity such as views, clicks and conversion rates.
• Social Direct™ Beta – Launch targeted, direct-response campaigns into Twitter and Facebook and track performance all the way to the conversion. Manage multiple profiles and analyze post metrics individually or at the campaign level in real-time.

Social Studio Availability and Free 60-Day Trial
StrongMail Social Studio is available immediately and can be accessed as a free 60-day trial for professional marketers who sign up at the following link by March 22: http://www.strongmail.com/socialstudio”

How do you create, manage and monitor your campaigns?