Boston is kicking off FutureM, billed as the:

“First-ever multi-location event experience throughout Greater Boston. The freshest thinkers in marketing, media and technology. The edge of what’s new and what’s next in Marketing.”

Many who are attending the Inbound Marketing Summit may not be aware of the *countless other events in Boston between October 4 and October 8. (*Page after page of them – we didn’t want to take the time to count them all!)

If you’re in Boston do check out the full FutureM event calendar. If you’re like most of us, learning how to Monitor Social Media is a top priority.

THE FutureM event to attend is Influence People’s Monitoring Social Media sponsored by BrandWatch and Constant Contact.

Even those of us who live and breath Social Media need to attend this event because this is a new skill and best practices are still being developed. Here’s what Social Media Consultant and Founder of WebinarListings Rachel Levy (@BostonMarketer) had to say:

“Monitoring is one of the areas of social media that I am, and I think many others are, limited in my knowledge. How do you calculate ROI?  What should you be measuring?  What tools are best to use to measure?  Well, on October 5th, I will be finding out the answers to these questions at the Monitoring Social Media conference (#MSM10).”

None of us knows all there is to know about effectively monitoring and measuring Social Media. Where else can hear from and then exchange ideas with the 17 Social Media mavens who are speaking plus the local Boston Marketing talent all in one place?

Rachel will be there. Will you?

Follow the FutureM blog and use hashtags #FutureM #IMS10 and #MSM10 for news and event updates.