Would you trust a social media intern to restructure your business?
Listening is great and so is engaging with conversation. One of the key questions for me that came up in Social Media Monitoring Paris was that of what happens next. Many businesses need to refocus and restructure to deliver for their customers, that are a key development that comes from social media. To delight customers and reduce negative feedback many companies need to make fundamental changes. But as Brian Solis admitted this puts social media at the vanguard of company restructuring and change. Giles Palmer CEO of Brandwatch raised the question, if it is your social media intern heading up social media, is it them in charge of change management? Brian Solis is great at social media and certainly not an intern but is he best qualified to head up your change management in your company? Maybe he is if he known what the company needs and where it should be going.
Should social media companies compete with change management accountant practices? Is this the future of social media agencies in 2011?