Infolinks and INTENTclick are the two main in-text monetization companies for websites about special offers, coupons, and making money online. Each company uses a different payment model even though they both provide in-text monetization services.

Why will I make more money if I use INTENTclick?

Infolinks vs INTENTclick: Traditional PPC vs performance-based RPC

Infolinks and INTENTclick use drastically different ways of paying publishers, which both affect how much money publishers can make and how well they convert clicks to sales.

Infolinks vs INTENTclick: Traditional PPC

Infolinks still uses traditional pay-per-click, which works by paying a publisher each time a link is clicked. This model is used by Google AdWords, though in combination with pay-per-impression. Affiliate marketing systems such as Share-a-sale usually provide this option for affiliates (e.g., publishers) who are trusted and have honestly completed transactions in the past so as to not encourage click fraud.

Infolinks using a pay-per-click system, which means that you don’t get a bonus if clicks that you generate convert to sales or leads. Plus, Infolinks usually pays only 1¢ or 2¢ per click, so that is all you will get even if your click buys several hundred dollars worth of stuff. While tracking strings can be given to each affiliate to manually track that affiliate’s conversion rate, publishers focus content on encouraging clicks irrespective of whether those clicks convert to leads or sales.

Infolinks vs INTENTclick: Performance-based RPC

INTENTclick is a performance-based RPC (revenue per click) network. This means that publishers get extra money if there’s a conversion later in the sales cycle. In a way, performance-based RPC combines the best of PPC, PPL, and/or PPA (pay-per-sale). You get paid for each click and you get paid if the click converts to a lead or a sale!

INTENTclick has a minimum payout of 7¢ per click! On top of that, INTENTclick also features pay-per-sale offers so if your clicks convert to sales or leads, you’ll get a significant commission. Getting extra money for a high conversion rate and a high number of total conversions encourages publishers to produce content that targets people who will actually buy the product or register as a lead instead of just people who have a high click-through rate.

As a publisher, you make more money with INTENTclick because they have a minimum payout of $.07 for every U.S. click, compared to $.01 or $.02 with Infolinks. Also, as the revenue you generate for a client increases, you start getting paid more per click. Furthermore, INTENTclick offers pay-per-sale programs so you can get a commission on each conversion!

Disclosure: My firm, Influence People, does blogger relations for INTENTclick.