The 19th annual SXSW interactive festival started on March 9, and thousands of media professionals from around the country are tweeting their way to Austin, Texas for the industry’s most talked-about event. It’s the kind of media event that everyone wants to be part of, even if they aren’t there. Days before the event started, the social media conversation was already heating up.

This episode looks at how brands and thought-leaders use the event as a platform for their own content, why live events are still a draw in the age of social media, and how to find out where Bill Murray is at #SXSW…

Highlights

• Spike in mentions on March 8, the day before the festival
• Brands and Thought Leaders are jumping on the #SXSW hashtag to ride on the event’s popularity and conversation
• Live events are still important

Graphs courtesy of Alerti social media monitoring and management

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