By developing a large mailing list of people who are interested in the same thing, bloggers and other publishers stand to make money by selling them other people’s products and taking a cut of the profits. This is called affiliate marketing, where the publisher is “affiliated” with the merchant for whom the publisher is selling products. In this Future of Publishing episode, VigLink Oliver Roup interviews Bret Grow, Gary Warnes, and Phillip Kidwell about affiliate marketing and where its future. What they say might surprise you.

Highlights:

• Affiliate marketing is frequently better for both the publisher and the merchant…
• Because the merchant doesn’t have to pay for non-converting clicks …
• And the publisher gets rewarded for running a good affiliate marketing campaign.

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