Happy Foursquare Day, everyone! (You know, 4 squared equals 16, and April 16 is 4/16). Foursquare is a mobile app that lets users “check-in” at locations to keep up with friends, discover new places and unlock rewards. Mashable reports that they have recently topped 20 million registered users and 2 billion checkins. A big part of what Foursquare does is based on community, so celebrating a fun, meet-up focused celebration like Foursquare Day is ideal for the brand.
In today’s Future of Engagement episode, I take a look at how Foursquare is engaging with their community, what kind of reaction they’re getting, and what brands can learn from this.
What can brands learn from #4sqday?
- Engage your community
- Cultivate the online-offline connection
- Tie rewards to current events
To try Alerti for yourself, go to Alerti and use the bonus code “alertivideo” for a 90 day free trial.