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In 1998, Ramon De Leon of Domino’s Pizza started using an early social tool, AOL Instant Messenger, to connect with Domino’s customers. Even before social media became popular, he created social content that is designed to go viral. Today, his engagement techniques are used by Domino’s across the country and they continue to be developed as technology and social networking evolve. In this Future of Publishing episode, Murray Newlands interviews Ramon De Leon about social content creation and how Domino’s used it to increase customer satisfaction and gain a competitive edge on its competitors.


  • Make content that’s designed to go viral
  • Truly engage with your customers and readers
  • Measure the ROI on your social media investments

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