Home > Blog

I’m excited to announce my new, comprehensive course on PR for Start-ups and Small Businesses.

Learning the best new strategies for your startup or small business is a challenge, and that’s why Steve Hall and I built this powerful course. It is a special privilege to get to work with Steve on this project, as he has a wealth of experience in advertising and online PR to talk about. This course includes close to an hour of conversations between Steve and me.

The course has everything you need know to create and deliver a modern PR strategy and get results immediately. You will get overviews of everything you need to know, actionable tips for every step along the way, and benefit from multiple perspectives from two veterans in this industry.


You Will Learn:
•    Planning your Campaign: Goals, Audience, Scheduling
•    Social Media: Twitter, Facebook, Google +
•    Online Promotions: SEO, Blogger Relations, Video
•    Traditional Methods: Events, Public Speaking, Press Release
•    Tracking your Campaign: Monitoring, Analysis, Reporting

In this course you will learn everything you need to know to understand modern PR today with these proven tactics.

Let me know what you think!

PR for Start-ups and Small Businesses