Marketing in the last decade has been dominated by Search Engine Marketing and Optimization (SEM and SEO). In fact, just in the last several years, we have been witnesses of the rise of Facebook and social media marketing. And, even more recently, we have seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging.
The rise in interest in chatbots is primarily driven by a need for brands to personalize communications, speed up the process, and increase productivity.
Now, it’s the time for brands to respond. Business needs customers and customers these days use smartphones more than any other device. Most of them are more comfortable messaging than waiting for their call to get connected to the next available agent. And, with more than a million apps available in both major app stores, it’s almost impossible to get customers to download apps for every brand they use.
Chatbots throw open a big opportunity for brands to interact with their customers real-time through their smartphones. Over 2.5 billion people have at least one messenger app installed on their devices, and the biggies, Facebook and Twitter, have already responded to the opportunity by opening their platform to bots.
If you want to help your brand and have more personalized interaction with your clients, make sure to use chattypeople bot making platform today.
Business Magazine recently wrote why Chatbots for Customer Support Are the Future of Your Brand; be sure to read it!
Posted by Maya S.