In today’s business world, your website is your storefront. It’s one of the main ways clients are discovering you while also forming an impression about you.
A properly planned site is of particular importance if your business is developing and you are attempting to improve your profile.
Be that as it may, many small businesses companies don’t give a considerable effort to optimize their site to ensure it can be easily found via online searches and geared to making sales.
1. IMPROVE YOUR WEBSITE
A well-designed site can help your company compete effectively with businesses that have deeper pockets and larger marketing budgets. Positioning high in internet search results is vital for your visibility online. People rarely continue searching after the first page of a search result. Indeed, research indicates that websites appearing on the first page attract 90% of the traffic.
Having a poorly optimized website can be an issue even if most of your sales don’t happen over the Internet. The Internet is the way most people discover new products and services.
Luckily, private, smaller companies can use simple, modest tools to help level the playing field with big businesses. A small, agile, creative company can be as effective online as a big company.
2. CLEAN, SIMPLE LAYOUT
Visitors to your site should be greeted with a clean, simple layout that’s easy to navigate without a lot of scrolling or clicking. Your site should prominently display links to products or services you are trying to sell. You can also include videos, and your site’s architecture should make finding information easy through the use of tabs at the top of the page.
You should also experiment with search engine optimization — the art of getting search engines to rank your site near the top. In this, the most important facet is to produce and maintain high-quality content.
It is also worth putting in the effort to obtain outside links to your site. That’s because such links are one of the main ways search engines use to determine their rankings. The more links to your site, the higher you’ll usually rank.
You also need to maintain a social media presence. The more people are talking about you and sharing your content on social sites, the more it improves your ranking.
3. SOLUTIONS FOR PERSONALIZED ONLINE EXPERIENCE
Moving to the online world can be overwhelming at first because your audience can turn out to be so significantly larger than expected that you won’t know every one of them personally. Thanks to software solutions, it’s easier to accomplish this and actually build stronger relationships with customers that you have regularly serviced in-person.
4. RICH CONTENT
Content quality is the most important ranking factor in SEO. Your content must provide valuable, new information to customers, and give them a reason to visit and return to your site.
Even if writing isn’t your strength, your website is a can’t-miss opportunity to tell your story, explain the services you provide and let the world know why you are better than the competition.
5. USER-GENERATED CONTENT
User-generated reviews not only establish credibility and confidence with potential customers, but they can also boost your SEO. In a study of 10,000 product pages, Search Engine Land found sites with user-generated content had “as much as a 250% broader keyword reach, and as much as 200% more organic traffic,” compared to sites without reviews.
6. WEB APIS
The online environment puts you in contact with such a variety of tools that can help you modernize how you work with your clients and maintain your business. Known as application programming interfaces (APIs), you can use these to fairly quickly add specific applications to your business that increase functionality in every aspect of your organization ─ marketing, sales, e-commerce, invoicing, payments, project management, collaboration, communication, security and more.
Make a list of 20 to 50 keywords that you think potential customers will use in Internet searches to find your services. Choose terms that help you stand out and create content based on those keywords to drive traffic to your website.
8. PAID ADS
Consider online paid ads and social media ads targeted at your audience.
9. NAP TO YOUR WEBSITE
NAP stands for Name, Address and Phone Number. Google takes into account whether or not your business’ name and info are properly listed on your website. Double check to ensure that the name of your business is correct. Do not add any extra keywords or adjectives if they’re not included in your actual business name.
10. GOOGLE MAPS
Add a link to your business on Google Maps: Check to see if your business is showing up on Google Maps and if not, add a submission to have it included. Not only will this serve to help customers find directions to your place, but it’s also another marker that tells Google where you are locally.
Posted by Maya S.