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There is no doubt that technology has changed the way we do business, both as merchants and as consumers. While we may, in any case, have an occasional need to go to a brick and mortar store and stand in line at a customer service desk, a high rate of individuals prefer to do their shopping online and need their customer service to be accessible there, as well. Therefore, many companies have integrated customer service into their social media accounts, and some even offer live chat on their websites.

If you are a small business, don’t worry. Chatbots aren’t only for big name tech brands and retail — private companies can certainly pick up business from them, as well. What’s more, it’s not just about keeping up an expert business disposition with the correct correspondences. Private companies should consider chatbots to streamline standard features of the company website and to support other functions, in this way, sparing time and cash while boosting sales.

To help you get started, here are few ways your local business could be using technology to boost your overall small business strategy with chatbots.

Targeted Audience

Chatbots might seem simple, but they’re actually incredibly smart. Better yet, they remember what users tell them. For example, the Weather Channel’s chatbot is designed to remember a user’s ZIP code so that they can ask the bot an extremely broad question and still receive information relevant to their particular location.

Not only does the passing on of this sort of information assist users in getting the answers they’re after, but it also provides brands with critical research data concerning the geographical spread of their target consumer base.

Chatbots Provide One-Stop Shopping

The reason for this advantage isn’t just that chatbots simulate a human conversation in responding to written or spoken requests, but it’s also due to their capacity to perform various applications inside a single, helpful interface.

Chatbots can also increase e-commerce sales. While they shouldn’t replace your sales team, they can assist them by being the first point of contact. Additionally, you can create an automated conversation that’s tailored to a new visitor.

Automation Means More Efficiency

While chatbots can’t take on the weight of your entire business operation, what they can do is take over a portion of the modest, yet essential tasks.

Consider all the important work that happens in the natural course of a working business, such as answering requests from FAQs, accepting and rounding out standard forms, and ordering info or products for a client. A chatbot can take on some of these tasks for you.

Social Media Engagement

Not only can daily social media engagement help brands to accomplish better deals, but it’s also a natural path to supporting online networking engagement.

By having a valuable chatbot on Facebook, you’ll be far more likely to attract users to your business page where you are bending over backward to drive sales and engage with consumers on a personal level.

Feedback

Chatbots are amazing for connecting with clients via simple questions and for the gathering of feedback. This strategy is valuable, particularly for website optimization. Collecting input from customers will help you fix low converting pages and improve your site all around.

Posted by Maya S.