Chatbots and messaging are the future of marketing. Today, chatbots are used by brands in each industry to go past ineffective commercials and draw in clients through intuitive discussions.
However, we ask what are the most innovative ways of using chatbots and how can musicians benefit from them?
ReplyYes, which sells a text-to-buy platform for vinyl records and graphic novels, has sold over $1 million worth of records in eight months using only text messages and a chatbot. Most of the work is done with an algorithm. However, there is a human component, as well. People sign up to receive text messages and receive a record recommendation every day, to which they can reply “yes,” “like” or “dislike.” If they select “yes,” then that customer is on their way to buying the album in a few interactions. If the subscriber asks a “human question,” a representative steps in and provides a contextual response to engage the patron further. If the consumer seems ready to buy something but hasn’t pulled the trigger online, the chatbot sends that person a message to call a rep to complete the order. “Sixty-eight percent of our [subscribers] have purchased,” said David Cotter, CEO of ReplyYes. “Twenty-eight percent have purchased six or more albums in their first 180 days [on the mobile platform].”
After creating Facebook Messenger bots, musicians see the opportunity to engage with the fans and sell tickets, as well. The chatbot Platform is keen to sign up other artists as clients, as well as brands, sports teams and other companies outside the music industry.
Its system provides templates to help create Messenger bots, which can then sign up fans, send and respond to messages, and sell merchandise, tickets and music.
While the chat bot will provide support for the bots running on its system, it’s designed for labels and managers to be able to keep it updated with responses to common fan questions, as well as controlling the outbound promotional messages.
StubHub for Skype is one the ticket out for some of life’s most memorable artists, athletes, performers and experiences. The chatbot makes finding your next great experience as easy as chatting with your friends. Fans can select preferences for location, types of events – sports, concerts, theater, dates and prices to find the top events.
If you’re organizing an event, a chatbot might be able to walk prospective attendees through purchasing a ticket and registering for a session.
Disney also used a chatbot on Messenger to promote its film Zootopia, and Universal Pictures Home Entertainment brought to life the Doc Brown character from its Back To The Future Trilogy on Messenger.
These bots invite social media users to feel part of the story, which helps to create interest in the films – and, ideally, sell more movie tickets.
In the music world, “bot” is often a dirty word, conjuring up the tools used by high-tech ticket scalpers. Yet, 50 Cent, Aerosmith, Snoop Dogg and Kiss have all deputized chatbots as their automatic, ever-alert greeters on Facebook Messenger, handling the flood of inquiries that would overwhelm any human.
“The chatbots may also offer a glimpse of the music industry’s future, which is already beginning to involve virtual-reality concerts, playlist algorithms and virtual assistants like Amazon’s Alexa,” said Cortney Harding, a consultant to music technology companies and the author of “How We’ll Listen Next: The Future of Music from Streaming to Virtual Reality.”
A musician`s personal ticketing bot could help them keep track of tickets sold, and details of each transaction. It could also automate the ticketing for them on the other side with customers. An event chabot could be used for people to browse, select and buy tickets for their favorite events. Even organizers could use a bot like this to send event maps, updates or even parking passes.
A new band is playing at the bar down the road? A music recommendations chatbot can recommend them to you when you’re nearby and looking for something to do.
Do you have your own chatbot?
Posted by Maya S.