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Recently, Facebook has enabled chatbots to be used on their Messenger application. With more than one billion people using Facebook and Messenger to communicate with friends, it is not surprising to see why Facebook has decided to allow chatbots to be used on their platform.

To get the right chatbot procedures set up, each business should experiment with various chatbot platforms, particularly on Facebook, since a large number of people are using Facebook.

There is a lot of hype surrounding chatbots, and they are becoming a standard part of any business strategy. When setup correctly, chatbots can help customers answer questions and fulfill a range of tasks.

The Benefits of Building a Chatbot

A large number of people use chat applications, and I trust it has surpassed that of social media. We don’t SMS any longer; we use FB Messenger, WeChat, What’sApp and even Slack to talk with coworkers and clients. Also, chatbots offer a more practical approach to reaching your audience.

In theory, chatbots were created to provide a consistent customer encounter, enabling customers to find solutions through the applications they use the most.

Listed here are several reasons why you should consider using chatbots for your business:

  • Find and secure leads
  • Simplify your customer’s purchasing experience
  • Increase customer satisfaction through better customer experience
  • Enables you to distribute relevant content via relevant chat apps
  • Deliver targeted content based on your customer’s feedback and interests
  • With the use of A.I (Artificial Intelligence) your chat apps become more dynamic

 

Despite the fact that chatbots appear to be simple, they are, in fact, incredibly smart. A positive thing about them is that they have a great memory. For example, a flight booking chatbot has been planned in a way that they can translate and give the client precise data concerning their takeoff and landing time. This kind of data helps customers find the solutions they are looking for continuously and provides the business with key research information of their client base.

It’s, in actuality, that a big part of entrepreneurs don’t have the time, or even the staff, to provide each customer with full focus and guidance. Chatbots prove to be useful for this particular issue, as they offer excellent customer service.

For example, clothing retailers have adopted the use of chatbots to promote their deals. The bots ask customers a range of questions concerning their style preferences and then give them a variety of looks to choose from. The chatbots will then recommend certain outfits based on the answers they receive. This helps free up employees’ time, while simultaneously providing customers with 24/7 access to an inquisitive sales advisor.

Chatbots Can Increase Sales

Chatbots can also increment online business sales. While they shouldn’t replace your sales team, they can help them by being the primary purpose of contact. You can also create an automated discussion that is custom fitted to each visitor.

While chatbots are still new, they will eventually run on Artificial Intelligence that is capable of collecting the data needed to suggest a specific set of products for each customer. For instance, a customer can tell the chatbot they’re searching for a coat in dark blue and that they incline towards a hood. The chatbot can then list coats with these particular elements for the customer. Additionally, whenever a customer interacts with the chatbot, it will remember the customer’s previous preferences.

Final Thoughts

Customers need a reason to interact with a chatbot. What customers want is innovation that works for them. For example, they might want help paying a bill, returning an item, or booking a room. The businesses that get this will avoid false starts and do it right the first time to make their bot one that engages customers in the right way, with intimacy and the intelligence to know what to do next. If done right, bots can be a lasting pillar of your organization’s customer engagement strategy.

Posted by Maya S.