Facebook’s changes have created huge blowback from serious users who spent time and money growing fan bases. We explain what is going on in this issue of Future of Engagement: Video Highlights: Brand engagement on Facebook is up Users have to pay to reach their own fans How to increase engagement with or without [...]
The CW Network First to Put Live Tweets Into Print
October 24, 2012 By Leave a Comment
Entertainment Weekly and the CW have partnered to introduce something never seen before: live tweets in a physical magazine. 1000 copies sent to New York and Los Angeles contains an electronic device showing the last six tweets LIVE within the magazine. In this week’s Episode of Engagement, we discuss the buzz surrounding this unique new [...]
Presidential Debates Live on YouTube
October 4, 2012 By
How to Use Live Video to Drive Engagement for Your Business YouTube is teaming up with ABCNews to live broadcast the Presidential debate. Here’s what Murray Newlands shared on Future of Engagement regarding why the ongoing trend of live video is relevant to us all: Video highlights: Video marketing is an ongoing trend Live video [...]
Apple iPhone Sales 5 Million Sold
September 28, 2012 By
Interesting how 5 million iPhone sales is considered “disappointing” because of the hype and projections that they would sell 6-10 million. So how do you know how a product launch is doing? You use social media monitoring, that’s how. By reviewing what consumers are sharing on social media you can find out how they like [...]
Monitoring the Oscars Buzz – Future of Engagement and Nipples
February 27, 2012 By Leave a Comment
Nipples! Legs! Kim Jong Il’s ashes on the red carpet… Just another year at the Oscars. The big story this weekend was when Sacha Baron Cohen pulled a publicity stunt to promote his new movie Dictator. Dressed as the Dictator, he arrived on the red carpet supposedly carrying an urn full of “Kim Jong Il’s [...]
Social Media Monitoring – Future of Engagement – Audi Ad
February 7, 2012 By Leave a Comment
Last week’s Super Bowl game saw Audi try to use the vampire trend to their advantage. Audi ran a commercial for their new LED headlights, saying they were as close to daylight as you can get. The ad featured a cool, hip vampire arriving at a bonfire in his Audi and accidentally vaporizing a dozen [...]