Affiliate program management consists of searching for affiliates, recruiting them, developing them through things like lead generation, and finally through staying in contact with recruited affiliates.

Many affiliate program management companies have extensive networks and good affiliate marketing software, both of which are important for successful affiliate program management. Affiliate marketing is an integrated system and needs to be approached that way by any affiliate management program. An integrated system means efficiency and creativity, and it means getting affiliates to work together, rather than just sending out orders.

But it is as important or even more important to make sure that an affiliate program management company can do the heavy lifting:

Your affiliate program management company needs to be able to recruit new affiliates. No easy task in itself, but an affiliate program management with an extensive affiliate network and great software that isn’t growing by adding new affiliates is not worth your time. Of course, the challenge goes even further- a good affiliate management program also needs to motivate those new affiliates.

Like any affiliate marketer knows, it is one thing to get a lead and another to convert. Finally, once an affiliate management program has proven it can recruit and motivate new affiliates, the big challenge is to keep them motivated. Everyone likes to be communicated with in different ways, and a good affiliate management program can adapt to the needs of it growing affiliate network.