If you read my blog you know that I am a Twitter advocate. It has so many uses for business and personal networking. In addition, it’s a powerful tool for affiliate program management.
1. Affiliate Contact
Twitter is a great way to keep in touch with other online marketing and digital marketing affiliates. While emails will always be a strong way to get newsletters and product updates out, Twitter is ideal for answering quick questions, updating affiliates on new information and meeting new affiliates.
2. Affiliate Learning
Twitter is ideal for learning about new affiliate programs or products. Email lists and affiliate forums still play a major role, but Twitter allows any affiliate program management team to be updated or update about new programs and products to a wide audience. With an affiliate forum you need to be in the forum- Twitter allows everyone to be in the same forum all the time.
3. Personal/ Business
Having more than one account on Twitter can also be a plus. Using one account specifically for new information, products and promotions and another for personal communication with other affiliates can both expand your reach and keep your affiliate program management focused on the business of lead generation and marketing as well as personal and business connections. Affiliates in your program then have the option to Follow one or both of the accounts and know what to expect from each.
There are many more ways to use Twitter for affiliate program management. Let me know how you use it or ways you would like to use it in the future!