Affiliate Books and Affiliate Book Review on Successful Affiliate Marketing for Merchants by Shawn Collins and Frank Fiore
Successful Affiliate Marketing for Merchants is a classic affiliate marketing guide that continues to be one of the best starting points for someone entering the industry. It is an oldie but a goodie. It is co-authored by Shawn Collins and Frank Fiore, both successful online marketers.
Shawn Collins runs the Affiliate Summit Conference and is perhaps the most famous affiliate in the world. He has been working at the forefront of the affiliate marketing sector for decades. Frank Fiore is an eBusiness expert and accomplished author six eBusiness books.
The two put together a highly useful and affordable guide to creating and developing an affiliate program. In essence Successful Affiliate Marketing for Merchants is a comprehensive guide to a pay-for-performance style affiliate program model. This book covers how to design your program, how to develop the creatives, how to make decisions around the financials, and how to begin promoting your affiliate program.
Collins and Fiore break down the types of affiliates into four groups:
1. Super affiliates- Excited, hard workers who understand Internet marketing- the 20% of your workforce that create 80% of your results.
2. Up and comers- affiliates with good websites and/or email databases but don’t have high conversion rates.
3. Onesies- affiliates with low-traffic websites, generating a few sales per year.
4. Untouchables- affiliates who don’t understand internet marketing, don’t make sales and aren’t really interested in learning how!
The book goes on to lay out a fantastic road map of how to recruit and nurture a super-affiliate, and includes a fantastic affiliate agreement template that is straightforward and easy to understand. Other highlights include an in-depth look at different ways of tracking an affiliate program and how to choose the best and most applicable third-party service supplier.
The final section of the book goes over what to do next once you have your affiliate program set up- basically how to motivate and support your affiliate team- timeless recommendations and wisdom industry leaders that covers everything from how to create an affiliate marketing master plan to a glossary of affiliate marketing terms.
As far as affiliate books go, this is the cornerstone for someone starting out in affiliate marketing management. You can purchase Successful Affiliate Marketing for Merchants on Amazon.