Affiliate Email Marketing, Affiliate Email Marketing in Affiliate Marketing
Affiliate email marketing has been one of the growing trends in affiliate marketing over the last 10 years. Affiliates own websites that they use to collect user data. Lots of this data is generated from free competitions, free offers, newsletter subscriptions, but also via subscriptions and purchase to paid items. These users are then sent follow up emails to become subscribers.
According to a 2009 survey by Shawn Collins, 51% of affiliates who collect email data engage in email marketing. Affiliate email marketing can drive large volumes of traffic to affiliate merchants and accounts for a large percentage of affiliate marketing.
Affiliate email marketing has produced some of the world’s largest affiliate marketers such as Scott Richter. Scott shot to fame when interviewed on the Daily Show for sending millions of emails per day. Not everyone welcomes email affiliate marketing.
Email affiliates have been very successful in generating leads for companies to follow up with other means such as telephone marketing. If your company has a call centre, acquiring leads from email affiliate marketing campaigns may be a very successful method to generate business.
Affiliate email marketing suffers from diminishing returns as more affiliates get involved in it. Consumers become increasingly blind to the promotional emails they receive. Internet service providers are also increasingly making it harder for affiliates to send promotional emails.
Many affiliate merchants re-monetise their customers by sending them additional promotional offers as an affiliate to offset the cost of customer acquisition.