Online Marketing: Online Advertising from International Blogger Ayako: An Interview

Tell me about your Blog?

I have 2 blog sites. One is Branding100.com and I blog about the online advertising industry in Japan and U.S. Another one is AyakoFromJapan.com and I blog about the online advertising industry in the U.S. in Japanese. I lived in Japan from birth until I was 27 so I use my Asian background as my “niche”. My main goal is to connect Japanese and U.S. online marketers so they can share some ideas that benefit both ends and create more innovation.

What was your first blog?

My first blog was totally33.com. The blog is all about fun/weird stuff in Japan. I started to learn more about WordPress and some other basic tech stuff from working on that blog. I did not do anything special to customize it and just update it for fun every now and then.

What is the biggest tip you would give to a newbie blogger?

Pick something you really feel passionate about. Try out many different tools and don’t be afraid to make mistakes. Read lots of other people’s blogs and networks.

What do advertisers do that you wish they wouldn’t?

Work with network(s) they really don’t know anything about but their name. They should be very picky who to advertise with in order to reduce parasites.

What do bloggers do that you wish they wouldn’t?

Have too many ads on their site because that is very distracting.

Where do you see growth in the blogging field?
Content that utilizes video and mobile capabilities.

What new ideas are advertisers coming up with to take advantage of new trends?

I enjoy seeing more and more advertisers involved with Twitter. Twitter provides a great place for consumers to connect with advertisers.

What is one thing about you that not many people know?
I was a pianist from age 2-18 and wrote 2 kids songs that were recorded and distributed to elementary schools in Japan.

What’s your favorite book?

One of the business books that has a great message and I enjoy reading over and over is The New Rules of Marketing and PR by David Meerman Scott.

What is on your iPod?

Right now, I have Janet Jackson, NKOTB, Beyonce, John Mayer, Pussycat Dolls and some Whitesnake

What are your contact details (email, company, blog, facebook, myspace, forums, etc)?
E-mail: [email protected]
Facebook: http://www.facebook.com/ayako
LinkedIn: http://www.linkedin.com/in/ayakobingham
Twitter : http://twitter.com/ayakobing

What events do you go to?

Mainly Affiliate Summit, AdTech and BlogWorld. But, I am willing to attend any events as long as it’s worth going.

How do you prefer to communicate?
E-mail

Who would you recommend, and why?
• Shawn Collins and Missy Ward : Because they are the Rockstars who started the Affiliate Summit, not to mention they are just awesome people to talk to.
• Melanie Seery: Because she voices valuable information and opinions about the affiliate tax issue.
• David Niu (BuddyTV) and Ben Huh (ICanHasCheezburger.com): They are some of the sharpest and most fun people I have done business with and I respect both of them as successful entrepreneurs.
• Will Smith : Because he knows how to express himself without swearing.

What is one thing people can do for you?
Say “Hi” to me at events and connect via Twitter, LinkedIn or any other places. Don’t be shy!

Online Marketing: Online Advertising from International Blogger Ayako:An Interview