Email marketing is a powerful tool for anyone making sales online. But when you are looking for information and links to move beyond those who are already on your email list or looking for new ways to expand your email list, it is becoming increasingly clear that integrating social media into those email campaigns is necessary- savvy marketers see the need for email social media campaigns.
A recent Forrester Research study reports that 69% of adults rely on email to share online content- for that reason alone, a quality email marketing campaign is crucial. But the same report says that youth utilize a variety of online content outlets, and that 56% use email for sharing, 50% use IM’s, 41% use cell phones, and 30% use social media- a clear sign that email marketing needs to adapt for the future.
Yesmail is a leading email marketing provider that recognizes the need to integrate social media and create dynamic email social media campaigns. They have recently teamed up with Share This to enable clients who use their Enterprise program to facilitate this integration. Through their partnership with Share This, subscribers will be able to share campaign emails to all popular social media sites, IM’s, SMS, or blogging communities.
“User-driven content is an important area of focus for marketers today and we believe that giving email the capability to be easily shared is a key component in determining user engaged content. The combination of Yesmail’s innovation in development with ShareThis’ sharing network is a great offering for email marketers.” said Tim Schigel, CEO and co-founder of ShareThis.
Reporting for the integrated email social media campaigns with Share This will include: # of times the ShareThis button is clicked, what social media sites were most shared-to, and which emails were most tagged by ShareThis.
Combining the power of an email marketing campaign with the added reach and growing influence of online sharing makes for an email social media campaign that will generate sales and grow your email list at the same time.
“Yesmail is bringing to market, a comprehensive social media powered initiative that will provide clients with numerous options to integrate email, web, and social media objectives, in a cost-effective manner. Ultimately, we want them to realize the true value of an integrated solution that maximizes their overall program and the use of their data. It’s an effective use of budget dollars which are extremely tight today. “ said John Harrison, SVP of product strategy and client services at Yesmail.
Email social media solutions from YesMail are yet another option for creating the next generation of your email marketing campaign- definitely one to check out.
Email Social Media, Yes Mail teams up with Share This