Tell me about your Diablo Media?
Diablo Media is an exclusive network. Our team is comprised of highly talented professionals, working together to generate high quality traffic and reliable leads. Through an advanced lead qualification process and innovative technology platform, we deliver the type of results that our clients have come to trust and rely on.
We run and operate a full-service performance driven advertising network serving the global market place. We maintain direct relationships with many of the largest online properties worldwide including a vast network of high quality web, email, and search publishers.
How did you get into affiliate marketing?
My first career after college turned out not to be the right fit for me and I was looking for a change. At that time my older brother, Shea Mercado, who had been in the space for a few years before me, was able to refer me to a company in Orange County, Ideal Exposure. Luckily the interview went well and they gave me a shot… the rest is history.
What was your biggest challenge getting into affiliate marketing?
My biggest challenge getting into affiliate marketing was understanding the lingo. To someone new or outside of this industry, the way we talk can seem like a completely foreign language (i.e. conversions, epc, cpa, pixels, etc…). Once I understood the language and how to integrate the technology side with the sales aspect it became like second nature.
What are the main things merchants do that you wish they wouldn’t?
I wish merchants/advertisers would create sustainable campaigns. Sometimes flashy offers come around but at the end of the day they cannot support the traffic once it starts working. The more quality campaigns that are available with a long shelf life the better.
Where do you see growth in the affiliate field?
I think the backbone will continue to be a combination of email, search, and display marketing. However there definitely seems to be growth coming in the field of mobile and SMS advertising.
What do you do that is green?
Almost all of my bills and payments are processed online. I suppose it’s not the “greenest” thing I could be doing but at least I am elimating writing checks and getting unecessary mail.
What is one thing about you that not many people know?
I am half hispanic and lived in Southern California my entire life, yet I have still never been to Mexico. Most people who I’ve told are surprised.
What is on your iPod?
A pretty good variety with a strong collection of John Mayer, NeYo, and Michael Jackson. Also a lot of mainstream top 40 music… with the exception of country.
What’s your favorite book?
The DaVinci Code
What are your contact details (email, company, blog, Facebook, MySpace, forums etc) ?
What events do you go to?
Regularly attend Affiliate Summit Events and both AdTech New York and San Francisco.
Who would recommend you and why?
Interesting question because I do not like to speak on behalf of others. However, I would like to think that if my name was mentioned amongst clients I have worked with, there would be some positive feedback. If that is the case then I feel that I am doing some things right and that’s all I can ask.
Who would you recommend and why?
While I prefer not to name drop here, I believe I have met some quality people and companies in this industry. Although the advertising and technology play a significant role, companies are not what they are without the people who run them. Some good examples are Frontline Direct, AKMG, Tracking202, and AdFlavor just to name a few.
What one thing can people do to help you?
The one thing people can do to help me is to send referrels my way at Diablo Media. Since I work in Publisher Relations at Diablo the main thing that helps me is quailty affiliates and quality traffic.