Whitevector Tommi Lehtonen an interview
At Monitoring Social Media 09 (MSM09) I asked Tommy for his takeaway from the social media conference. Tommy says that consumer brands are finally getting the message about social media monitoring.
Mr. Tommi Lehtonen
+358 50 511 4386
Whitevector helps companies to take advantage of these discussions in brand management and marketing. The company is a forerunner in social media measurement. The main product is Chat Reports, a web-based service that allows companies to monitor, analyse and measure online discussions for brand management and marketing. Chat Reports features patent-pending information retrieval and linguistics technology from a university background.
Whitevector was founded in 2006, is based in Helsinki, Finland, and employs a growing number of 18 people.