Affiliate Window Sentiment, who is talking about you, or the campaigns your affiliate campaigns are targeting?
I was recently given access to the social media monitoring tool www.brandwatch.net . What a toy set, thanks for the Christmas gift Giles 🙂 No really, it is a great tool for serious business and for me as a blogger it is great. Who is talking about who, what is being said, is it positive or negative (automatic sentiment segmentation) all good stuff. It also produces some cool report. Over the next few weeks I am going to show you the power of such a tool.
What does www.brandwatch.net do? Crawls the interweb like Google but then service up the results in a manner that can be rather useful. That is a simplification but a good start and we will go from there. I thought I would take a look at the UK affiliate network Affiliate Window to demonstrate some insight into what is available.
Taking the last 2 months Nov 05, 2009 – Jan 05, 2010. They have had 133 mentiones.
|Site||No of mentions||mozRank||No of Backlinks||Location|
Themes this is a tag cloud report that I really like that shows the conversations about the brand are:
This is just some of the information available, why would you want it?
To measure and monitor who is talking about you yes. But imaging as a marketer being able to monitor what is being said by whom about your competitors at a glance. This is an opportunity for you to spot them and a pace them at a pace. Google alerts are great but this organizes the data into information.
How could affiliates use this information well if you know what company’s customers and potential customers are saying about the companies you are promoting you can spot trends to optimize your PPC campaigns, seo and newsletters for.