Intela Affiliate Network Jennifer Mansfield an interview
I have known and work with Jennifer Mansfield for years she is wonderful, hard working, straight dealing lady. I am happy to personally recommend her to you.
Tell me about your company?
Intela is a global performance marketing firm with offices in the US and London. We employ more than 50 staff member who specialize in email marketing, lead generation and custom media planning.
We’re an email marketing agency, but many people don’t realize that we own and operate a publisher platform through which we offer an extended reach to our clients.
So when working with Intela, you not only have access to our database, you have access to our partners who offer email, social media, display and search programs. The combined reach is tremendous, and we work closely with our partners to ensure they have the most optimized creatives, and with our clients to ensure their program is created with both consumers and affiliates in mind (our aim is to keep all parties happy and successful).
We currently deliver over 5,000 unique leads daily in the UK, and over 10,000 world-wide, sell more than 50,000 products monthly and capture over 100,000 new households monthly. We continue to develop our offerings as our clients’ needs and marketing trends change, to always remain on the fore-front of emerging technologies.
How did you get into affiliate marketing?
I moved to New York from Florida after graduating college in 98 and started working at a dotcom. It was the high time for internet companies and I landed a job with a contextual targeting agency, one of the first to ever launch. I bounced around to a couple of other start ups and finally settled at Fortunecity.com where I was in sales for a year until I helped launch their affiliate network, Ampira Media.
What was your biggest challenge getting into affiliate marketing?
Getting the company I was at to see the value of switching from CPM to CPA. In 2000, there were very few companies operating on a CPA so my proposal to Fortunecity to launch Ampira was met on deaf ears for quite some time.
What are the main things merchants do that you wish they wouldn’t?
They rarely factor in an additional creative budget and/or effectively test and optimize their landing pages. There are some very good tools to use in ensuring that a landing page is optimized so that when we agree to test an offer, we can be confident that we’re being presented the best possible version of the site. Also, many don’t realize that different sources of traffic perform better with different landing pages; in other words, what works for email may not be as effective for contextual, display, search, etc.
What are the main things affiliates do that you wish they wouldn’t?
They tend to view one affiliate or emailers performance as indicative of how an offer will perform for them, which is definitely not always the case. I find that what works for our email team often doesn’t work for some of our email partners, and vice versa. I would also like to see more cooperation to work together to optimize a client’s site; there are certainly not an infinite amount of clients out there, and after going through the often time-consuming process of educating clients on CPA, lead gen, etc. to have an affiliate test an offer once and give up if it doesn’t back out right away can be frustrating. Although, I guess this goes back the previous comment about merchants owning the responsibility of ensuring their sites are optimized, so it’s really a request on both sides for more cooperation!
Where do you see growth in the affiliate field?
There’s tremendous opportunity overseas, and Intela has worked in the UK market for over 2.5 years now, and continue to expand throughout Europe and Australia. While much of our focus is on emerging trends overseas, I do think we will continue to see more “green” marketing campaigns both domestically and in the UK, and I think product sales of solar powered items will increase this year across many countries.
What new ideas are advertisers coming up with to take advantage of new traffic sources?
Advertisers seem more understanding than ever of the importance of a message that is clear and compelling for consumers, and most importantly, that speaks to them in a relative format to what they are doing when they get the message. Its key to their success, especially when looking at their campaign from an affiliate/CPA perspective.
What do you do to improve the world?
I try to be positive as much as I can; I think that energy, whether positive or negative, is picked up on by others. I recycle, pick up litter and try to be as energy-conscious as possible, but most importantly I’m raising my son to be kind as I believe kindness goes a long way!
What do you do that is green?
Recycle, use solar energy whenever possible. In fact, we are launching a product in our affiliate network this month, which is a solar charged battery for iPods, iPhones and anything with a USB port. The site is www.solarchargeme.com
What is one thing about you that not many people know?
I have a soft spot for kids – I always wanted to teach kindergarten.
What is on your iPod?
Tom Petty, Dave Mathews, Ken Burns jazz, Nina Simone, Madonna, Black Eyed Peas, Kings of Leon.
What’s your favourite book?
I don’t have a fave per say, but I’m reading several books on living gluten free now that I was diagnosed with a gluten allergy.
What are your contact details (email, company, blog, facebook, myspace, forums etc) ?
Jennifer Mansfield @
New Business Director
( + 1 303 459 7363 or 1.877.8Intela | US M: +001 720 891 1602 | UK: +44 (0) 2088 196 901 x. 225
AIM|MSN IntelaJen (@hotmail.com)
Intela.com | CrispAds US | CrispAds UK
What events do you go to?
Internet World, Adtech, Online Marketing Summit, Adage Digital Conference and Internet Week
Who would recommend you and why?
I have been fortunate enough to have many of my clients follow me over the years, and I count myself lucky that I’ve had the pleasure of working with some very talented, smart people.
Zach Measures, formerly of IPT and Adknowledge and currently Intela’s Commercial Director of our UK office.
Paul Gibbs, Digitas
Andy Beck, BHD Media
James Leon, Pureslim
John Lemp, Clickbooth
Simon Brent, Easy Affiliates
Andy Purbick, EDR
Mark Smith, TMN
Tanya Brown, Webclients
Scott Richter, Media Breakaway
Who would you recommend and why?
Each of the above as they are equally smart, talented people and operate with a high level of integrity that is often hard to find in such a young industry as ours.
What one thing can people do to help you?
Think outside the box! There are so many opportunities in our industry and we just need to be a little more clever in our approach to customer acquisition efforts for our clients.