Page view metrics are not enough – you also need interaction tracking to understanding user behavior

The latest study from Pew Internet  (insert link http://mem.nu/00ZmW) analyzes the news Americans are consuming and various different ways they find news. The study reveals that three-fourths of the people (75%) who find news online get it either forwarded through e-mail or posts on social networking sites, and half of them (52%) forward the news through those means.

What does this mean for social media and PR professionals? The value and return on your efforts are even greater if you have a well thought out media strategy that includes social media. Internet tools alone are not enough; media specialists should know who their audiences are, and how to find them using social networking tools. Also, being consistent in your message, and building a relationship with your audience is key to success in the long-term.

You may ask yourself, what is an easy and simple way for you, to get started, and be productive with your social media activities across Twitter, Linkedin, and Facebook. MemCatch has a solution. We think that one of the quickest ways to get started using MemCatch is for you, and your readers to use our platform to promote your blog posts, or share comments to the social media platforms we currently connect to. For example, when you write a blog post, or one of your readers wants to share one of their posts or comments with friends on several different social media sites, that post can easily be made to other social media platforms or clipped (by our webclipper), saved, and then shared to Twitter, Linkedin, or Facebook. We also have metrics to show you how popular your piece of information is after it has been shared. You can see which sites are producing the most value for your efforts. This is a great way to monitor your productivity in a personal forum, or for professional social media campaign.

ReadWrite’s, Tim Trefren, writes in a recent post that, “There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eyeballs was by tracking (measuring exactly which pages on a website are viewed by individual visitors.”

The increased use of social media for business purposes has created a demand for an additional way to monitor user interactions. Metrics that measure the number of visitors coming to your site, combined with social media metrics, provide a more complete picture about the effectiveness of your media campaign. 

Guest post by Emre Ozel