Facebook has more that 400 million active users and was founded in February 2004. Funny how spell check still tries to correct this social media platform’s name! Facebook users spend over 500 billion minutes per month on Facebook, I am sure any employer would be happy with this type of dedication from their employees.
What makes Facebook so appealing? The fact that it is translated into 70 languages, you can keep a lot of friends, family and acquaintances up to date with what is happening in your life without having to engage with them directly? The constant add-ons and games perhaps? The quick interaction you can have and reconnections with people from your past? I think it has different facets for different people, whatever your use, it is a platform that has maintained its users and grows daily.
Facebook is being used more and more for business to business but even for business to internal staff. It is a great medium to assist larger corporations that don’t have an intranet engaged with its employees. Keeping the staff informed of events, promotions, additional benefits and pictures. It is also a portal for employees to be heard within the business. Often if the staff are heard and happy their engagement level with your clients can be felt!
For facebook to work in a business sense it is recommended that it should be an added social media tool not exclusively the offering platform. It should be kept fun, informative, interesting and interactive. One must realise that not everyone is going to engage with your product immediately. There is still nothing wrong with getting the word out there about your offering. Go forth and conquer the world, one social platform at a time.