Monitoring what is being said about you and your business, company or Corporation on Social Networks such as Twitter, Facebook, LinkedIn and hundreds of others is essential to your brand reputation because responding immediately makes the difference between positive Buzz and the type of PR Nightmare HP is experiencing now.
If HP doesn’t know how to effectively handle a reputation crisis will you? You can, if you know what to do in advance!
NOW is the time to put a Social Media Monitoring Plan in place. This is so critical that Influence People has scheduled Social Media Monitoring Events in San Francisco, Boston, New York, Paris and London.
Click the banner above for complete details on each event or to buy tickets.
Save 10% by using Discount Code iem17 when purchasing tickets.
Andy Beal recently wrote about Tiger Woods Crashing a $1 Billion Reputation With His Silence? on Marketing Pilgrim. This quote says it all:
“In the absence of an official statement, your stakeholders will fill the void with rumor and speculation.” ~ Andy Beal ~
How much can NOT knowing how to monitor Social Media cost you? Here are just a few famous examples:
- Clever Video United Breaks Guitars Costs United Airlines $180 Million
- Apple’s Defensive Tactics Under Fire
- Coca-Cola Gets Slammed For Vulgar Facebook Campaign
- Toyota Brand Damaged by their Slow Reaction Time
- Pampers Reputation Crisis
- CNN Money: Corporate Branding Oops
What else might happen if you don’t know how to monitor your brand on Social Networks?
- Facebook Community Pages: Your Lurking Reputation Nightmare
I hope by now you realize that every company really needs to know The Truth About Online Reputation Management. Jeremiah Owyang wrote about why businesses need to prepare ahead of time for Social Media Attacks.
One of the very best ways to learn what you need to do quickly and enjoyable is to attend an upcoming Social Media Monitoring Event in France, the UK, or in California, Massachusetts or New York. Find out more about all Social Media Monitoring Events.
Remember to use Discount Code iem17 to save 10% off any ticket purchased.
ATTN: Bloggers – Are you or your readers interested in knowing more about using Social Media? You can save them 10% on any of our upcoming Social Media Advertising, Marketing or Monitoring Events and earn a 10% commission on every ticket sold using your unique discount code. Contact GrowMap for details.