Learn to use the latest tools and techniques for running effective, integrated Social Media advertising campaigns from leading brands, agencies and marketeers at the upcoming Social Media Advertising Events in London and Miami.

Do you still have big questions about how to maximize and measure your Social Media advertising ROI? Do you know the best way to combine Social Media engagement with an effective advertising presence or which are the most effective networks on which to advertise? What about location-based networks, mobile networks or Social Gaming?

These are the ultimate events for anyone interested in social media marketing. Both cover the basics so you can attend the one convenient to you or choose the speaker lineup you find most interesting.

“Together, earned and paid media are far more effective when the programs are humanized. The difference between social network advertising and marketing and traditional online campaigns are the ecosystems where engagement is fostered” – Brian Solis

Both conferences are fully interactive with presentations, case studies, Q&A sessions and panel discussions. Social Media advertising tools and services will be showcased in an Exhibition Area. The ticket price includes refreshments, lunch (optional) and a handbook. There will also be networking drinks at the end of the day.

Sponsored by Synthesio Web Monitoring and Viadeo Network Development Solutions, attend the London event and learn to combine Social Media engagement with an effective advertising presence.  Monitor Event Buzz by searching Twitter using Hashtag #SMMUK10.

• Paid, Owned and Earned Media
• How to Run Effective Social Media Ad Campaigns
• B2B Advertising: Business Networks
• Twitter and Promoted Tweets
• Advertising through Apps
• Blog Advertising and Sponsored Posts
• Case Studies and Best Practise Examples

Programme Highlights

• Social Gaming: The World’s Most Compelling Ad Campaigns
• New Forms of Measurement for Advertising
• Video Advertising: Ten Tips to Leverage the Viral Power of Social Media
• How to Manage and Optimise Facebook Advertising Campaigns
• Social Targeting : Understanding Social Media Data Mining & Analysis
• The Future Has Arrived: How to Get Started in Mobile Social Advertising
• Using Advertising to Drive Social Media Traffic: tested and proven strategies and tips on how to effectively leverage social media and paid search to generate new social media connections. He will explain how to integrate paid advertising with social media engagement, including Facbook Advertising and Google Adwords.

Some Early Bird Tickets are still available
Save 10% on any ticket to the London Event by using this link
Or type in discount code iem17 manually

Sponsored by Leading Email Marketing Solution provider Constant Contact, the Miami one day conference offers expert-led guidance on how to engage with customers via advertising and promoted content in social media, including tips on how to maximize the impact of your campaigns, insights into new tools and services, how to monitor and measure the results, and trends to watch out for.

Topics we will cover during the day include:

• Insights into the Latest High Profile Viral Marketing Campaigns
• The Psychology of Persuasion: Next Generation Marketing
• How to use Social Networking Theory to Tune your Campaigns
• Innovations in Location-Based Marketing (Foursquare & beyond)
• Tweets that Travel: The Essential Skill of Viral Writing
• Using B2B Social Media to Connect with C-level Execs
• The Science of Social Media Advertising
• How to Create Highly Effective Ad Campaigns
• Expert Review: Facebook, Twitter & LinkedIn Ads
• Case Studies and Best Practise Examples
• B2B & B2C Social Media Advertising
• Blog Advertising and Sponsored Posts
• Tools and Trends to Watch in 2010

Monitor Event Buzz by searching Twitter using Hashtag #SMMiami

Some Early Bird Tickets are still available

Type in discount code iem17 manually or use the links below:

SAVE 10% on any ticket to the Miami event by using this link

Save 10% on any ticket to the London Event by using this link