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Ostrich head in sand

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When it comes to your companies income, your online reputation can greatly increase – or decrease – earnings almost overnight. Ebay sellers and eommerce businesses have known this for a long time.

Bad reviews depress sales and stay around a lot longer than good reviews because they decrease the number of sales you’re getting while they’re visible.

Businesses are going to be affected more and more by what their customers are saying about them online. Good Buzz has a positive affect on earnings, but bad Buzz can be ten times more detrimental.

That is why it is imperative that companies monitor what is being said about their brands and watch their Online Reputation.

As Online Reputation Management Expert Andy Beal so aptly wrote in Ten Tactics That Could Save Your Online Reputation, you can NOT afford to be an ostrich:

“If you find yourself facing a stampede of angry bloggers, with the mission of calling you out on your company’s foul, sticking your head in the sand does not make them go away. You might initially convince yourself that the problem will simply disappear and besides, what harm can a blogger do anyway? In all likelihood your denial will buy you just a day or two before your scandal makes it to the inbox of a New York Times journalist. Game over.”

So what can you do? The fast, enjoyable way to get on top of it all is to attend one of the upcoming Social Media Monitoring Events. Click the banner below for more details:

Monitoring Social Media Events

10 comments on “Brand Reputation: How to Protect It

  • That’s how scary social media is for larger companies. And I think, I’ve mentioned this twice today. I’ve read something about “social media monitoring services” earlier, I guess it’s my word for the day 🙂

    I do agree on how a bad buzz can tarnish a reputation in just days, sometimes in just hours. With just a single bait through tweets, it can spread like wildfire over the web. Plus it will definitely show through search engines, specifically if most blog updates mention the brand on the their title posts. I’m actually clueless on how to deal with this kind of situations, that’s why I think it’s best to keep quality sticking at your side.


  • Nestle’s stumble this year was an interesting case, I thought. We all know about the joy of Facebook pages and their unceasing ability to right everything in the world, but I was still interested to see the furore about Nestle.

  • Id have to say that brand reputation is very important. Thats what seo is all about. Remember to include your own companies keyword in your seo efforts. You never know who is going to go on complaints board of rate it all or something and destroy your brand in a matter of minutes. good post

  • I couldn’t agree more! To see your business run unhindered and unblemished of the scathing remarks – mostly from the competitors and irate customers, you must protect it your name to project the right image. There are times when even the most reputed brand faces disturbances due to some unsatisfied customers who start to vent their ire on web and some competitors who try to disrupt the goodwill by subscribing to various harmful ways. In such cases, online reputation management becomes the only way ahead.


  • Reputation is everything when you’re doing business on the World Wide Web. That is a fact! I think that no amount of SEO work can erase a bad review and you really need to have a social media policy in place, especially on how to handle bad reputations online. People these days are looking for imperfections even if you present them with a shiny outer shell. The worst thing that can happen is for your site to have pending complaints at BBB.org. Thanks for the link by the way!

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