Social Media for the Hospitality and Gaming Industry
David Koloski and Eric Petersen of Caesars Entertainment will give an interactive presentation on how the Las Vegas hospitality and entertainment giant makes use of social media for business development and brandraising. They will share their insights from their companywide social listening/customer service for hospitality.
The hands-on presentation will include case studies on the usage of location based services (Facebook Places, Foursquare, Whrrl, SCVNGR) blogger outreach and the rise of mobile in their business. Come prepared to learn practical and tactical tips and tricks from the social media leaders in Las Vegas hospitality community.
Other sessions include How NOT to Go Viral and Reputation Management using Social Media. For full details visit the official Social Media Marketing Las Vegas site.