In this episode of Future of Publishing, I interview Chris Saad from Echo. Echo helps companies bring social media conversations back onto the company’s website so that companies can better control conversations about them and more easily engage their customers.

Highlights:

• Companies have trouble reaching out to potential customers and controlling the conversation on social media.
• The line between forums and the rest of the site is blurring.
• Echo helps companies keep conversations within the company website instead of benefiting other sites like Facebook and Twitter.

Find out more by watching this episode of Future of Publishing.
Future of Publishing is sponsored by VigLink.