Many start-ups want to sell a product, but they were founded by people who don’t have marketing backgrounds and they don’t have enough money to hire a good agency to do it for them. Some companies forgo marketing altogether, but this is obviously disastrous since you can’t make any money if you can’t sell anything! In this Future of Publishing episode, Viglink CEO Oliver Roup interviews Gushcloud CEO Vincent Ha about how Gushcloud is helping start-ups cut costs by crowdsourcing marketing.

Highlights

• A lot of start-ups can’t afford to hire a marketing agency…
• And don’t want to do it in-house…
• But they can’t make any money if they don’t sell anything!

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