Happy Foursquare Day, everyone! (You know, 4 squared equals 16, and April 16 is 4/16). Foursquare is a mobile app that lets users “check-in” at locations to keep up with friends, discover new places and unlock rewards. Mashable reports that they have recently topped 20 million registered users and 2 billion checkins. A big part of what Foursquare does is based on community, so celebrating a fun, meet-up focused celebration like Foursquare Day is ideal for the brand.

In today’s Future of Engagement episode, I take a look at how Foursquare is engaging with their community, what kind of reaction they’re getting, and what brands can learn from this.

What can brands learn from #4sqday?

• Engage your community
• Cultivate the online-offline connection
• Tie rewards to current events

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