In this episode Murray interviews Ian Karnell, the president of BuzzHoney, a digital marketing agency. He shares his experience on ways they provide more strategies with content engagement for clients that you can use to increase your Facebook page engagement. Over the interview he discusses the importance of analyzing level of engagement, how they monitored competitors and used Infinigraph to assist their goals.  In this video you can learn how to increase your Facebook page’s reach and keep them engaged with content that appeals to them.

The use of social media monitoring assisted BuzzHoney to monitor competitor’s pages to find out what drove content and what engages customers the most. Checking out the Facebook page of others in your field gives you access to how users are engaging differently there. Karnell explains this is what his team did for a client. Monitoring competitor’s pages can show you what works and what doesn’t work for engagement purposes. This way the content that you post on your page will be what people want and respond in comparison with competitor’s content.

To keep users on your page there are more than one way to keep them engaged. One effective way is a call to action. Content with calls to actions tend to engage users more than fan pages that do not have this. Calls to action can state, “Click here” for a coupon or link to somewhere, related to the site. They can also say “Suggest us to a friend” where you not only engage with their page but invite others. This potentially grows the network and broadens the customer reach. Having an engaging feature like a call to action can increase your fan page and its popularity.

To find out what is going on with the way people use social media make use of a program that measures the levels of engagement. Karnell and his team used an SMM tool called Infinigraph (http://www.infinigraph.com) that assisted them in finding the most engaging and viral posts that their audience liked. It has a variety of features that provide social data. With the information collected it’s easier to know what users like and it becomes easier to target them.  Once they are on your page keep them engaged and coming back for more. Investing in an SMM tool like Infinigraph or Alerti (http://en.alerti.com) can be a small investment when compared to the results on social data you can use to your advantage. Facebook content engagement as well as other social site response can grow and have you take a lead over competitors.  Watch the video below and get some insightful tips from the way Kernell and BuzzHoney handled their client’s request.

In this week’s episode of “The Future of Engagement,” Murray Newlands  interviews Ian Karnell and gets his opinions on content engagement.

Highlights:

  Keeping a watch on competitor’s Facebook pages lets you see what content your audience respond to and assist in improving your page.

Using a tool like Infinigraph can measure audience engagement with social media content, making it easier for you to target interests.

Having calls to action on your Facebook page will increase fan engagement and broaden your reach with new users.

Click on the link below to get a white paper with more information:

  http://www.murraynewlands.com/social-media-monitoring-white-paper