Everybody in the tech and marketing worlds is talking about the newfound chatbot. Before I go into how social media managers and marketers can leverage chatbots, I’m going to explain why you should use them, and why chatbot marketing is the must-have knowledge that you need to learn.
Why Social Media Managers and Marketers Should Leverage Chatbots
Chatbots are an excellent way to enhance your customer’s online experience. These virtual helpers allow you to personalize your communications, giving your existing customers a more valuable experience.
You can gather more attention from potential clients, as you offer an element of surprise. Consumers are looking for something new, and you can give that to them without spending a small fortune.
Chatbots have a huge engagement capacity, as they are constantly reprogrammed to share new information. From promotions to new products, your chatbot can quickly update your customers. These chatbots allow you to retain your customers with information in which they are interested, rather than mass promotions.
Lastly, chatbots are a great way to reach a broader audience. Chatbots can be run across various messaging platforms with billions of users, as well as on your website. Because of their sharing nature and ability to keep consumers up-to-date with the latest news, users are more likely to spread the word about their capabilities.
How Can Bots Be Used From A Marketing Point Of View?
To Improve Your Customer Care Services
Chatbots can act as a customer support portal, allowing you to not only allocate your human resources to other tasks but also gather valuable data about your products and services. Your chatbot will open another communication avenue for your customers that is more personal, private, and easily accessible.
To make your customer care services amazing, combine artificial intelligence (your chatbot) with human intelligence. Aside from helping your chatbot to avoid making mistakes, this combination is perfect to help every customer adequately fulfill their request. Your bot can help your customers place orders while linking them to the best vendor to deliver it to them.
To Drive Engagement Beyond Clicks
Before now, engagement was based on clicks. When consumers clicked on an ad, a call to action, a video, or a link, this was considered a form of engagement. Engagement with a chatbot is different. It is an active, personalized conversation with a customer.
This personalized experience doesn’t only drive more engagement, it nurtures it. For example, instead of customers passively watching a movie trailer, they can be probed towards it, making the entire experience more proactive.
Chatbots leave users with:
- An entertaining experience
- A better understanding of the brand
- An emotional connection to the experience
- A higher likelihood of them sharing their experience with friends
To Sell Your Products And Services
Aside from creating a higher level of awareness and engagement among customers, bots are the perfect tool to push your audience through your sales funnel. When consumers visit your website or social media pages, they can automatically give recommendations tailored to your customer’s shopping preferences based on their past searches.
Bots are a powerful sales tool because they:
- Are available 24/7, broadening sales opportunities to an international level
- Qualify your leads to only share information about relevant products and services
- Can help with payment processing
- Allow you to allocate human resources to other tasks that can generate new sales avenues for your company
To Get Feedback, Analyze It, And Improve From It
Because of the more personal nature of a conversation with a chatbot, more specific data can be gathered. Chatbots can ask any questions their programmer chooses. Unlike with traditional ads, you will be able to gather specific information that will give you more insight into your target audience.
Today, advertising is less about driving an audience to a landing page or website, but more about driving it to a chatbot for data. The chatbot acts as:
- A promotional tool
- A customer care tool
- A sales generating tool
- An analytical tool whereby further personalization can be made for future communications
To Bring Your Brand To Life
Once a chatbot is launched, it represents your entire brand. Similarly to sending team members as representatives to conferences, events, or shows, your chatbot is the face of your company, online. Unlike traditional ads, which are pushed onto consumers, chatbots slowly lure in customers, meaning they have to have a level of personality.
Chatbots are an unusual tool, as they give consumers a level of control over the conversation. They will allow you to connect with your customer on a much deeper level. Your chatbot will tell your brand’s story through a private conversation with a potentially endless audience. You have the opportunity to let your chatbot:
- Tell your brand story
- Engage and re-engage with your audience
- Facilitate your sales efforts
- Grow your business further
The chatbot technology is evolving every day, and these improvements are allowing them to do everything from placing food orders, calling a taxi, processing payments, to even telling jokes. Chatbots are an incredible way for you to connect to your audience, learn about them, and build a long lasting relationship with them. Start your Chatbot marketing strategy today.
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