The chatbot frenzy is well on its way, with thousands of companies scrambling to get their bots up and running. Those who have already set up a bot are taking advantage of the most innovative channel to communicate with the masses. However, simply launching a chatbot is not necessarily a formula for immediate success. In most cases, the first version of your chatbot will not be your last, so you have to invest time and effort in order to address all its flaws.
Thanks to platforms like Chattypeople, building an AI-powered chatbot is easier than ever. You can create a dynamic chatbot in a matter of minutes, which can be easily integrated with Facebook messenger and comments to take orders directly from these channels. In order to truly take advantage of your bot, you’ll have to optimize it to provide the best experience for your users.
Besides running extensive tests on all possible devices (e.g., desktop and mobile), the best way to optimize your chatbot is by measuring its performance. You will have to implement tools that help you understand how your bot behaves, and more importantly, how it interacts with your audience. This is where chatbot analytic tools come in handy.
There are numerous platforms you can use to measure your bot’s performance, and dozens of metrics you can track. Some of the metrics found are “common” if you are familiar with digital marketing, such as click-through-rate (CTR) and retention rates. You’ll also encounter brand new metrics that are only applicable to chatbots, such as users reached, response time, and the number of interactions per user.
Identifying and measuring the metrics that really matter to your bot is already a tough job, let alone choosing the right platform. Because of this, I’ve put together a list of the top five analytics platforms for chatbots that you can use to track relevant metrics and make the necessary adjustment to take your bot to the next level.
Chatbots can be used for an array of purposes, from customer care right down to sales and marketing. If you’re looking to monetize your bot, Dashbot offers a full suite of analytics tools that revolve around increasing revenue and turnaround time. Besides providing a detailed analysis of all major metrics, you’ll also receive insight that will help increase engagement, acquisition, and of course, monetization.
Botanalytics is a well-established chatbot analytics platform that offers a huge array of options and features. It supports bots across multiple platforms, such as Facebook Messenger, Slack, Line, and Kik, to name a few. Besides its compatibility with multiple platforms, Botanalytics can help you make important decisions based on both real-time and historical conversation data, taking into account the most decisive points in the dialogues between users and chatbots.
This platform offers an extensive list of metrics you can track, including conversation engagement, retention rates, active users, and more. In addition, Botanalytics can help you find out what the best times for engaging your users, and it also gives you the ability to collaborate with team members on multiple bots through a single account. Lastly, you can track conversations that include audio, images, and other rich media to help identify what triggers engagement and what discourages consumers.
Facebook Analytics for Apps
Although chatbots have been around for decades, Facebook was one of the driving forces behind the popularization of these AI-powered tools. They have also developed a comprehensive analytics platform that gives you valuable information you can then use to optimize your chatbot. Instead of launching a new platform, they have simply added the ability to manage bots to their established Facebook Analytics for Apps platform.
Although Analytics for Apps only allows you to measure the performance of Facebook chatbots, it offers the most comprehensive set of metrics for the social media giant. Not only can you check metrics that show how your chatbot interacts with your audience, but you can also view your bot’s Facebook page metrics. There, you have the ability to see how many users have blocked or marked your chatbot as spam. Keep in mind that if you’re looking for an all-around tool, most other analytics platforms will let you integrate Facebook Analytics for Apps, so you can enjoy the best of both worlds.
Google is another leading brand when it comes to digital technology, and it has also released its own chatbot analytics platform called Chatbase. Chatbase is an awesome tool because it can measure your chatbot’s performance regardless of what platform you used to create it or where you launch it. You can track key metrics, such as active users, session duration, and of course, churn rates.
Moreover, Chatbase automatically prioritizes messages that cause confusion or issues for your bot or consumers, so you can identify areas of improvement from the get-go. Boasting of a visual interface, navigating Chatbase is very simple, so you’ll quickly gain an understanding of your audience’s journey. The integration process is fairly simple, and once it’s set up, you’ll start receiving detailed and actionable reports whenever you need them.
Dashbot supports popular chatbot platforms, such as Kik, Slack, Facebook Messenger, and Alexa. You will receive detailed reports that include a list of core metrics, like a number of sessions, engagement, and interactions per user. You will also receive thorough funnel analysis that will help you optimize your bot and move leads down your sales funnel.
UXprobe is known for developing tailored software to help analyze user experience across numerous platforms and channels, including apps and chatbots. This approach offers great benefits and one major disadvantage.
UXprobe can create a custom piece of software that caters specifically to your chatbot, so you’ll only receive relevant and valuable information pertaining to your particular goals. Moreover, UXprobe software is designed to work with tools that you already have in place, so they integrate seamlessly with other analytical instruments you may already be utilizing.
Lastly, the customized platform presents both qualitative and quantitative metrics you can use to make significant changes to quickly improve your bot quickly. The only downside is that UXprobe is considerably more costly when compared to other chatbot analytics platform due to the unique nature of its services.
Creating a perfect chatbot requires a lot of ongoing effort on your part. Remember to set realistic goals and define the purpose of your chatbot early on so you can have a clear objective.
By creating a chatbot through Chattypeople and implementing one or more of the tools outlined above, you’ll be able to identify areas of improvement and address issues that are hindering your chatbot, allowing you to monetize your bot and increasing its chances of success.