2016 was a huge year for bots, with major platforms like Facebook launching bots for Messenger and Amazon and Google heavily pushing their digital assistants. In 2017 they have huge hype and looking forward to 2018 and to see how the chatbots will help us in day to day life. According to a Business Insider study, 80% of businesses plan to use chatbots by 2020.
Since consumer behavior has recently shifted from social apps to messaging apps, chatbot marketing seems like the most natural transition away from traditional social media marketing. Retailers and brands alike are scrambling to integrate this new marketing strategy into their processes, leading us to believe this explosion of chatbots is on to something: money.
And to keep up with the latest updates on the subject, it’s important to know who the influencers are.
Entrepreneur magazine made a list of Top 5 Bot Maker Experts You Should Hear Keynote, on that list is Murray Newlands, the CEO of a chatbot builder chattypeople.com and has written an AI Chatbot Marketing Guide entitled “How to Create a Successful Bot Marketing Strategy“.
Posted by Maya S.