Marketing is related to social media; social media is linked to every new technology — Why?
Because to be successful in the competitive world of marketing, you need to be unique, stand out, offer the best deals, and always be present in the social media world.
Accomplishing this means forgetting old methods and adopting new trends in technology — the newest one being chatbots.
Here come the marketing bots, making revolutions in the marketing field!
The marketing industry is a big house of cards. Many times, you are not aware of your website’s traffic reports or how accurate they are. You can find many “ghost sites” with big traffic numbers and fake ad impressions, as well.
So, how can you stand out and be at the top of your marketing field using chatbots?
Don`t ask what your chatbot can do for you; instead, ask what you can do with your chatbot.
Messaging is the main way of communicating and platforms like Facebook, Viber, WhatsApp and many others have an enormous number of users. Today, it’s critical to have a chatbot to survive this competitive market.
What Marketing Teams From All the Big Brands Are Doing is Advertising Via Chatbots
When you connect with your favorite brand, a chatbot knows your preferences from your browsing history and can send you customized ads.
Let’s say you are searching for a particular type of memory card from a specific brand. When that brand has any new ads that fit your profile, a chatbot will send you a notification, that will be crafted just for you.
Fast, Fast, Fast
People today want to get answers to their questions fast.
Remember the time you were on the phone and listening to the message, “press 1 now, “ or “press 2,” and so on? Well, these annoying recordings are in the past, and if you want to have success in your company, you need to follow the trend.
Imagine that you were sending tracking numbers to your customers over email, manually, by yourself, during the holiday season. How tedious and time-consuming! Now, imagine that all of the tracking numbers can be sent automatically via a chatbot, and it can be doing it with absolutely no errors.
Additionally, chatbots enable you to automate and manage customer service activities efficiently, 24/7 and in several languages.
Marketing Fitted for Each Customer, Individually
Having a website isn’t enough today. Having a chatbot, on the other hand, can do the trick.
Artificial intelligence and enterprise chatbots are a perfect match when it comes to marketing, collecting data and monitoring customers’ behavior and purchasing patterns.
Chatbots can analyze the habits of every customer which will help you when analyzing your products and services, as well.
Yes, this can be done through the cookies, but interacting with a customer and offering him or her a personalized experience is a new process — and a better process.
When interacting with customers, chatbots can collect their data, such as their location.
Having the data and using it with Artificial Intelligence, your chatbot can make you a report of locations where your brand is not ranking very high.
Thankfully, you can use that data and target your customers in a particular area and send personalized ads and offers using your chatbot.
It`s never easy to confirm your leads.
Sometimes, it is a big waste of time while trying to sell something to a person who isn`t interested.
Chatbots, on the other hand, can scan the customer while asking a few questions and offer them the products that will match their needs,
Now, that`s efficiency.
Posted by Maya S.