The transformation of marketing has been quite impressive in the last few years.
In the early years, marketing was mostly related to SEO. Then, marketing evolved and moved on to Social Media Channels and Facebook Messenger.
But now, in the “Era of Chatbots,” Marketing in the 21st century is a powerful tool with the help of these bots.
Today’s users do not use mobile Apps, as much, and they prefer messaging more as a way of communication. That is where marketers see opportunity and focus on interacting with their customers by using their preferred method of communicating ─ messaging.
If you need to add a chatbot to your marketing campaign, here are 10 custom chatbot development tips for a marketing chatbot to take into consideration.
1. How to Build a Chatbot
Well, you can hire a developer, spend a ton of money, time and all the patience that you have. Then, for every update that you need, you have to contact the same developer again, and guess what? That all costs a lot of money.
So, what smart people do – is to select a pre-built platform. You can select from many platforms that offer simple chatbots, or you can choose an enterprise platform, such as ChattyPeople and have a true human-like enterprise chatbot.
Most of the platforms require little or no coding at all, but some of them offer drag and drop options to build your bot, which makes it easy.
2. Set Your Goals
Having too many features can lead to disaster. People will not use all the features, so setting up your chatbot to perform one task at a time perfectly can be more helpful.
Over time, if needed, you can update your chatbot and add more features.
3. Give Your Bot a Good Name
Maybe you think that you don`t need to name your chatbot. However, by giving it a unique name, your consumers can easily find your chatbot, and they will have a clear picture of your brand with that bot.
The marketing team of British Airways had an original idea ─ they named their bot Butler, such as a kind of butler they had in old British families ─ pretty smart.
4. Keep Conversation Flowing
It`s important that your chatbot feels human-like, and if your bot making platform supports AI and NLP, then you don`t need to worry.
People don’t like to interact with robot-like chatbots that will offer selections of answers; every user prefers funny bots that offer easy access to a solution ─ so, make sure that your chatbot is conversational.
5. Establish Data Collecting
Data and analytics are part of every successful campaign. Thankfully, your chatbot can collect that data from your consumers by monitoring their shopping habits and patterns.
In fact, they can give you real time reports on location, the age of your consumers, what they purchase the most, and what percentage of your visitors turn out to buy something.
However, you need to make sections of what data you actually need and train your bot to give you that data in real time.
6. Promote Your Chatbot
With so many chatbots out there, it will be mission impossible for users to find your bot.
The best advertising is from user to user.
If you create a fun and engaging chatbot, and if you have good conversation flow and engage consumers with quiz questions or games, for example, your clients will love your bot and tell to others.
7. Watch Your Competitors
In the marketing world, being a step ahead of your competitors means winning the war.
One step to take is to check their campaigns and chatbots. That way, you can see what to add or remove from your chatbot and make it better.
8. Offer Security
When interacting with your chatbot, people will leave information like their name, address and their location.
You need to make sure that your bot has top of the notch security and keeps customers’ information safe.
9. Test Your Bot Twice
Before you publish your bot live, test it on several platforms with several users.
Monitor interaction and make sure that if any errors occur, to fix them before you go live.
10. Ask for Feedback
Have a feedback option to your bot. At the end of each conversation, ask the user to give feedback to your bot. This way, you will know what your users think, how they like the conversation flow, and how easy it is to interact with your bot.
Posted by Maya S.