SEO Blogger and Search Engine Optimisation Consultant Alex Chudnovsky from Majestic SEO, An Interview

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What was your first experience of search engines?

It’s difficult to remember when I started using search engines, it must have been sometime around late 1996 when I first joined the Web revolution. I
remember vaguely switching to Google at about year 2001 and never leaving it since other than for testing or niche searches. I started programming first serious search engine in 2002 for the company I worked for that needed to search faster through around 300k products. That’s when I got hooked on search engine development (very challenging stuff) and this is what I wanted to do ever since.

Tell me about your Company?

Majestic-12, also trading as Majestic-SEO was founded in late 2004. It attempts to build a viable web scale search engine that can compete with the best out there. In order to achieve this we use distributed computing approach that enabled us to crawl almost 150 bln web pages whose size is over 3.2 peta-bytes. As part of this massive task we need to understand how to achieve relevancy.

Why did you create majesticseo.com?

Majestic-SEO was launched in Feb 2008 but actual work on the backlinks index that powers it started in early 2007. There were two main reasons why we did it: first after we created 1 bln pages full-text index it became clear that we need to understand backlinks and anchor text a lot better than we did at the time in order to have relevant ranking. The second reason was that as we moved forward it became clear that we will need more hardware, so it was decided that we need a viable business model that will enable us to continue
investing into R&D.

What is the future of majesticseo.com?

It’s bright from where we are looking at it! :)

A picture is worth a thousand words.

It comes from our competitor analysis pretty aggressively towards our main objective – Google’s internal web graph. We want to master the art of backlinks and anchor text as well as they do.

What do SEO professionals do that you wish they wouldn’t?

Jumping to conclusions using potentially misleading data. A good example here would be comparing numbers of backlinks shown in Yahoo Site Explorer without knowing how many referring domains each competitor have or whether such backlinks come from relevant sites: we show this data for free so there
is no excuse really to avoid checking it!

Where do you see growth in the SEO?

As a hardened .COM veteran who was involved in email marketing for 3 years since 2000, I can say that SEO now is where email marketing used to be back then – it is turning from a niche practice into integral part of marketing. Just like “old economy” companies became drivers of ecommerce after many of the pioneering .COMs faded away, so again they will finally embrace SEO alongside of email marketing and PPC.

What do you do that is green?

We try to use hardware very efficiently by spending time on development of good algorithms. For us this is a necessity because we are trying to analyse data that companies like Google or Yahoo use many thousands of servers on. Our distributed computing approach to crawling allows us to use computers
that otherwise will be idle.

What is one thing about you that not many people know?

I love squirrels :) …and other cute fluffy animals too!

What is on your iPod?

I use something much better, which is a subscription to Digitally Imported
and it is awesome!

How do you prefer to communicate?

Usually by email, though some discussions are best to be done on the phone
or in person.

What are your contact details (email, company, blog, facebook,
myspace, forums, etc)?

You can contact me by email: alexc @ majesticseo.com and you can also find us
on Twitter: http://twitter.com/MajesticSEO

What events do you go to?

I try to visit most SEO events that take place in London (UK).

SEO Blogger and Search Engine Optimisation Consultant Alex Chudnovsky from Majestic SEO, An Interview

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Comments

  1. Magestic SEO rocks man, you guys are awesome, keep up the great work.

  2. Cyberman says:

    You can read more of Alex’s thoughts at the Contractor UK forum (http://forums.contractoruk.com/) where he posts as user AtW.

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