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Tell me about your Blog?

I started TheSkooloflife because I had just graduated from business school and didn’t have a job. I went to Sedona, AZ by myself for a weekend just to see if I’d get any sort of spiritual experience out of it. After sitting at several the vortexes in Sedona(something I recommend to everybody), I was struck with the idea of starting a personal development blog. I have a strong interesting seeing what we are really capable of, if we can really take control of our brains. The week before I had seen this movie called The School of Life, where the main character said “The Evil Empire is a belief. It’s a belief that you have limits. You don’t. You realize that and there is no reason you can’t go into the world and kick some serious ass.” The thing I loved was this message was being given to 7th graders. I wondered if I’d been given that kind of a message in the 7th grade, how much more I would have accomplished. So, the result was my blog. I joined Yaro Starak’s Blog Mastermind program and today I’m up to about 260 RSS readers, and an average of 130-150 visitors a day.

What was your first blog?

I started my first blog when I was in business school, but I shut it down a while back. I was an intern at Intuit’s consumer tax group, where I kept a blog about my summer internship. Oh yeah, and I started a ridiculous one called 100 Reasons You should Hire me, in an attempt to get a job. I’m thinking of relaunching it as a career/job search blog since the domain seems pretty catchy.

What is the biggest tip you would give to a newbie blogger?

Write about what you are interested in. You’ll have no problem coming up with content if you do that. Even though I haven’t increased traffic as some people who’ve written less, I think I’ve written about 175 posts in 5-6 months. So, if anything write about something you really have a strong interest in. Your writing will be a thousand times better if you do that.

Where do you see growth in the blogging field?

This really is a blog post in and of itself. First, the rate at which information is traveling between people is becoming more and more rapid on a daily basis. I read an article where Eric Schmidt said the entire experience of search and web interaction will be people switching between platforms, and apps, the way teenagers are today. So, that leaves endless possibilities. Multimedia in the blogosphere is in its infancy. You will likely see a huge influx of both independent radio and video broadcasters. Once it’s as easy and common to do radio and video, blogs will have a really interesting voice. The idea of an individual person with a captive audience of 90,000 people purely interacting with him through his web site, and the ability to broadcast video, will result in a hell of alot of creativity and very niche markets of entertainment.

What new ideas are advertisers coming up with to take advantage of new trends?

I think reaching out to the blogospere is a start. Advertisers have a whole world open up them like never before. There’s never been a time when a guy sitting home behind a computer can give you that much exposure for that kind of price.

What do you do to improve the world?

I’d like to think my message reaches an audience and makes their lives a little better.

What do you do that is green?

It’s funny this summer I started surfing. Because I was unemployed after business school I had about 6 months where all I did was surf for about 6 hours a day. So, as a result of that I’ve taken an interest in keeping the water and beaches clean. I’m also trying to get involved with the surfrider foundation as a volunteer.

What is one thing about you that not many people know?

Between the ages of 4-16, I lived in Australia, Canada, Texas, and California. I went to 9 different schools in that time. I guess you could say I know alot of people because I’ve lived in so many places.

What’s your favourite book?

The Great Gatsby

What is on your iPod?

Everything more or less. Ebooks, Self Help Tapes, Michael Jackson, U2, and a bunch of other stuff.

What are your contact details (email, company, blog, facebook, myspace, forums, etc)?

srinirao@gmail.com
TheSkooloflife.com
http://www.facebook.com/srinirao
http://www.twitter.com/skooloflife

What events do you go to?

I go alot of meetup groups for surfers. I attend a few digital media events in the LA area.

How do you prefer to communicate?
email

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