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After the coffee break and Murray & crew had great speakers lined up.  First on the docket, Mark Schmulen from Constant Contact.  He gave the same presentation at the Social Email Marketing event last month.  I blogged all about it here, and to be honest it didn’t change much.

Matt Greff from Marchex shared some great statistics.  In Google, 1 in 5 searches are local, and calls are converting to sales 5x more than clicks. 84% of consumers are influenced by an online review.  He pointed out that marketing spend is often a hard decision for small businesses since they’re working with smaller budgets.  They need to get the most bang for their buck.  They need to spread their money thin to cover search marketing, online business profiles, SEO, their websites, social media, and email campaigns.  There are some things that small businesses should focus more on:

  1. Lead Generation
  2. Online Presence Management
  3. Relationship Management

Matt also shared some success stories that were very interesting.  His presentation was very concise, yet he opened it up for interruption with questions.

Next up, last before lunch, Timothy Jordan from Google talked about their data fire hose.  The fire hose is real-time Google Buzz data.  They also have a garden hose for developers to work with before they’re ready to step up to the fire hose.  They offer share counts, related links, related people, & geolocation.  The geotagging is still in it’s infancy.  There are a lot of analytics APIs, and fire hose gives all raw data.  There’s also a feed URL to track your searches that can be pulled into Google Reader.  Timothy had a lot of great charts that I wish you could see.  He summarized with the important pieces:

  • High-volume, continuous data is cool.
  • Foundational technology gives good data in real time.
  • Great tools available across the spectrum.

Time for lunch!  More after the break!

All of the slides from today’s event are available on the Influence People Slideshare page.

Trisha Lyn Fawver is a blogger at TrishaLyn.com and works as the client services specialist at For Me To Coupon, an automated affiliate coupon feed.

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